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Clean Skincare with K-beauty: 6 Vegan and Cruelty-Free Brands

by Haruka Jifuku 21 Jul 2023 0 Comments

Clean Skincare with K-beauty: 6 Vegan and Cruelty-Free Brands

Clean Skincare with K-Beauty: 6 Vegan and Cruelty-Free Brands

K-beauty has shifted to vegan and cruelty-free practices due to increasing demand for ethical and sustainable skincare. Consumers are now seeking products that align with their values, promoting a kinder approach to beauty that avoids animal testing and uses plant-based ingredients. Get ready to embark on a journey towards healthier, more conscious skincare routines that align with your values!

5 Vegan and Cruelty-Free Brands


With a focus on creating gentle yet effective products, HEIMISH offers a range of skincare essentials designed to enhance your natural beauty. From their signature All Clean Balm, a luxurious cleansing balm that melts away impurities, to their innovative eye care items, HEIMISH delivers results that leave your skin feeling nourished and glowing.

Try: HEIMISH All Clean Balm (120ml) - £15.99

HEIMISH All Clean Balm (120ml)

This gentle cleansing balm is highly effective in removing sebum, dirt, and heavy makeup without resorting to harsh ingredients or causing dryness to the skin. Remember, a small amount of this product can go a long way. Formulated with the well-being of your skin in mind, this hypoallergenic and paraben-free cleansing balm is made from all-natural ingredients. It is enriched with a variety of botanical extracts that provide numerous skin benefits, including vitamins A, C, D, and E.

Try: HEIMISH Marine Care Eye Cream (30ml) - £22.00

HEIMISH Marine Care Eye Cream (30ml)

Get youthful-looking eyes with this amazing eye cream. Packed with marine ingredients, it works wonders in reducing wrinkles and dark circles while improving moisture and elasticity. Heimish's special liposuction technique ensures that your skin absorbs the nutrients effectively. Plus, it comes with a handy applicator featuring a cooling massage ball to soothe puffiness and provide relief. You'll love that Heimish's eye cream is a budget-friendly alternative to La Mer's expensive version!

  • AXIS-Y

A climate-inspired Korean skincare brand that takes clean beauty to new heights. With a deep commitment to creating effective skincare solutions, AXIS-Y formulates their products with clean, natural ingredients. Paraben-free, artificial oil-free, mineral oil-free, and artificial fragrance-free, their products are a testament to their dedication to pure and sustainable skincare.

Try: AXIS-Y Artichoke Intensive Skin Barrier Ampoule (30ml) - £22.00

AXIS-Y Artichoke Intensive Skin Barrier Ampoule (30ml)

Need to restore your skin barrier? Look no further than this lightweight, powerful ampoule. It's specially designed to repair and strengthen your skin barrier. Packed with antioxidants and nourishing ingredients, it quickly penetrates deep into your skin, promoting healing and rejuvenation. The incredible ingredient list includes Phytonutrients that effectively block bacteria and external irritants. Say goodbye to breakouts and inflammation!

Try: AXIS-Y New Skin Resolution Gel Mask (100ml) - £22.00

AXIS-Y New Skin Resolution Gel Mask (100ml)

Transform your skin with AXIS-Y's New Skin Resolution Gel Mask! This refreshing gel mask is your secret weapon against uneven skin tone, dullness, and a compromised skin barrier. Thanks to its 2% Niacinamide content, it instantly brightens and soothes your skin. But that's not all - this gel mask goes beyond the basics. It incorporates patented skin technology, Meadow Shield, which minimises irritation and regulates sebum production. 


Unleashia is revolutionising the Korean cosmetics industry with its trendy, vegan, and durable products. Their collection features exquisitely shimmering glossy lip tins, mesmerising glitters, and all-inclusive eyeshadow palettes. Unleashia offers affordable and groundbreaking options, including eyebrow pencils and pomade, for achieving flawless brows. 

Try: UNLEASHIA Shaper Defining Eyebrow Pencil (3 Colours) - £11.50

UNLEASHIA Shaper Defining Eyebrow Pencil (3 Colours)

This vegan eyebrow pencil, equipped with a convenient brush, offers a remarkable 2-in-1 solution. With its 1mm pencil tip, you'll experience unparalleled precision, granting you the freedom to craft any desired brow look. Available in three versatile shades, this pencil glides effortlessly and smoothly during application. Simply brush your brows gently after using the pencil, and witness the magic of a natural-looking brow that stays flawlessly in place throughout the day.

Try: UNLEASHIA Glitterpedia Eye Palette - N°2 All of Brown - £26.00

UNLEASHIA Glitterpedia Eye Palette - N°2 All of Brown

Unleashia takes their commitment to the environment seriously, as all of their glitters are bio-degradable, promoting sustainability and responsible beauty practices. This palette encompasses everything you need to create a multitude of stunning looks, boasting three nude matte shades, three rich brown shimmers, and three captivating glitters. Not only are these eyeshadows remarkably long-lasting, but they also minimise fallout, ensuring a clean and flawless application.


Based on a philosophy rooted in "Back to Basics," PURITO prioritises long-term skincare results by targeting the core of healthy, radiant skin. Their products cater to all skin types, particularly sensitive skin, providing a gentle and effective skincare solution. Committed to ethical practices, PURITO is proudly cruelty-free, eco-friendly, and vegan.

Try: PURITO Bakuchiol Timeless Bloom Revitalising Serum (30ml) - £26.00

PURITO Bakuchiol Timeless Bloom Revitalising Serum (30ml)

This gentle anti-ageing serum is infused with an impressive 1% Bakuchiol, a natural plant-based alternative to Retinol that's kinder to your skin and safe to use during pregnancy. Alongside Peptides, it works wonders by enhancing skin elasticity, stimulating collagen production, and reducing the visibility of fine lines and wrinkles. Prepare to embrace a more youthful and rejuvenated complexion with this incredible anti-ageing serum!

Try: PURITO Centella Unscented Serum (60ml) - £19.00

PURITO Centella Unscented Serum (60ml)

This lightweight hydrating serum offers all the benefits of the original, minus the essential oils, making it an excellent choice for sensitive skin. With a high concentration of Centella (49%), it effectively reduces inflammation, fortifies the skin, promotes collagen production, and enhances blood circulation—truly a skin "buffet" of goodness.


With a brand philosophy rooted in being Naturalistic, Affordable, Clean, Innovative, Fresh, Iconic, and Caring, NACIFIC takes pride in delivering exceptional products. By harnessing the power of premium ingredients, their effective formulas specifically target and address various skin concerns.

Try: NACIFIC Fresh Herb Origin Revival Mist (100ml) - £19.95

NACIFIC Fresh Herb Origin Revival Mist (100ml)

Inspired by their popular Fresh Herb Origin Serum, this expertly crafted mist nourishes, brightens, and hydrates your skin, providing an instant refresh and revitalisation. Enriched with citrus extracts, Orange Peel Oil, and Meadowfoam Seed Oil, it moisturises, tightens pores, and shields your skin from pollution and irritations. The mist also features Niacinamide and Adenosine for anti-ageing and brightening benefits.

Try: NACIFIC Real Floral Calendula Toner (180ml) - £16.00 

NACIFIC Real Floral Calendula Toner (180ml)

Enriched with 91% Calendula Flower Extract and infused with real Calendula petals, it offers lasting hydration, balances the complexion, and fights acne-causing bacteria. The unique formula incorporates 7 incredible natural herbs from Jeju Island, including Rosemary, Lemongrass, Chamomile, and Tea Tree. These ingredients nourish the skin, purify pores, strengthen the skin's moisture barrier, and prevent inflammation.


Committed to cruelty-free practices, HARUHARU WONDER ensures that all their products are crafted with at least 95% naturally derived ingredients. Their renowned collection, centred around fermented black rice, is a game-changer, infusing the skin with deep hydration, antioxidants, and a noticeable improvement in skin tone

Try: HARUHARU WONDER Black Rice Hyaluronic Cream (50ml) - £19.00

HARUHARU WONDER Black Rice Hyaluronic Cream (50ml)

This highly effective 95% natural deep cleansing oil deeply cleanses and refreshes the skin without causing irritation or stripping away essential moisture. The formula features powerhouse ingredients like Rice Bran Oil, Olive Fruit Oil, and Jojoba Seed Oil. These ingredients provide hydration, nourishment, and strengthen the skin barrier, leaving your skin soft and well-hydrated. 

Try: HARUHARU WONDER Black Rice Bakuchiol Eye Cream (20ml) - £15.00

HARUHARU WONDER Black Rice Bakuchiol Eye Cream (20ml)

This silky eye cream brightens the skin, reduces the appearance of wrinkles, and enhances elasticity. The star ingredients include 2,000ppm fermented Black Rice Extract, which aids in addressing dark circles, and 5,000ppm Bakuchiol, a natural alternative to Retinol for anti-ageing effects. Formulated to suit all skin types, including sensitive skin, this fragrance-free eye cream features a creamy yet lightweight texture.

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