Rice has been a staple in K-beauty for centuries, known for its gentle brightening and hydrating properties. Rich in vitamins, minerals, and antioxidants, rice extract and rice water help to even out the look of skin tone, soothe the feel of stressed skin, and boost moisture levels for a soft, radiant-looking complexion. K-beauty products often incorporate rice to promote a healthy glow while maintaining the skin’s natural balance, making it a popular choice for all skin types, including sensitive skin.