In Japanese skincare, the humble 'lotion' is a hydrating toner rather than a body cream, and it sits at the heart of the routine. Patted into freshly cleansed skin, it floods the complexion with moisture before lightweight milks and gels lock it in. Discover J-beauty favourites like Hada Labo's hyaluronic acid lotions, Naturie's Hatomugi range and Melano CC's vitamin C care, all designed to help you achieve that soft, bouncy mochi skin.