If there’s one thing that defines viral K-beauty, it’s innovation that actually delivers. From professional-grade formulas to gentle, barrier-supporting heroes, K-beauty trends continue to bring us products that outperform the hype. But with so many launches flooding your feed, it can be hard to know what’s worth trying. That’s why we’ve put together this second guide (you can read the first here!) to the best K-beauty products from the best K-beauty brands leading the conversation right now.

MEDICUBE Zero Pore Pads & Deep Vita C Capsule Cream

Why they’re must-haves: MEDICUBE specialises in professional-grade, results-driven skincare, creating highly targeted solutions for specific skin concerns. Their Zero Pore Pads are among the best exfoliating toner pads in K-beauty, infused with AHAs and BHAs to smooth texture, unclog pores, and keep acne-prone skin clear.

Another standout is the Deep Vita C Capsule Cream, featuring encapsulated Vitamin C beads that stay fresh until they burst on your skin for maximum potency. This formula brightens dull complexions, evens out skin tone, and refines texture – just remember to use 1-2 beads at a time for the perfect finish.

PURITO Wonder Releaf Centella Serum Unscented

The go-to for sensitive skin: A staple in the viral K-beauty world, PURITO has earned a reputation for gentle, effective formulas. Their Centella Serum Unscented leads the pack, powered by high concentrations of Centella Asiatica to calm inflammation and reduce redness. With Panthenol to lock in hydration and a soothing gel-like texture that sinks in quickly, this serum is a must-have for sensitive and stressed-out skin.

ZEROID Intensive Cream

Dermatologist-trusted hydration: As Korea’s most popular derma brand, ZEROID is beloved by dermatologists and used in over 4,000 clinics across the country. Their Intensive Cream is a steroid-free, clinically backed solution for eczema, psoriasis, and severely dry skin. Using patented MLE technology, it mimics the skin’s natural structure to restore barrier function and deliver deep, lasting hydration – a favourite of K-pop idols and skincare professionals alike.

HARUHARU WONDER Black Rice Moisture Deep Cleansing Oil

A cult classic for all skin types: Globally adored, HARUHARU WONDER formulates products around antioxidant-rich Black Rice for powerful rejuvenation. The Black Rice Moisture Deep Cleansing Oil deeply nourishes while effectively melting away makeup and impurities. Free from irritants and pore-clogging ingredients, it leaves skin calm, bright, and refreshed – a perfect first step in any K-beauty routine.

Final Thoughts

From barrier-repairing serums to powerhouse exfoliating pads, these best K-beauty products prove why Korean skincare continues to lead the global beauty conversation. Each of these viral favourites showcases what makes K-beauty trends so exciting: smart formulations that target your concerns and actually deliver results.

You can find all these cult favourites and more from the best K-beauty brands, right here at Skin Cupid – your trusted source for all things viral K-beauty.