PURITO Pure Vitamin C Serum (60ml)

The main ingredients and what they bring:

• 5% Ascorbic Acid (Vitamin C): fades dark spots and pigmentation, boosts collagen for firmness, and provides antioxidant protection
• Niacinamide: evens out skin tone and strengthens the skin barrier
• Hyaluronic Acid (Sodium Hyaluronate): draws moisture into the skin for a plump, dewy look
• Adenosine: supports collagen and elastin production, helping to soften fine lines over time
• Bamboo Water (Bambusa Vulgaris): a hydrating, soothing base
• Glutathione: a brightening antioxidant that supports a more even complexion

The formula also includes emollients and humectants like Pentylene Glycol and Jojoba derivatives to help with texture, absorption, and hydration.

It works on pigmentation from a few angles:

• 5% Ascorbic Acid (Vitamin C): Slows melanin production to help fade existing dark spots and reduce new ones forming.
• Niacinamide: Further limits melanin transfer to the skin's surface, helping even out tone over time.
• Adenosine and Sodium Hyaluronate: Hydrating ingredients that plump and smooth skin so light reflects more evenly, giving a brighter overall appearance.

Yes. The 5% Vitamin C concentration makes this a gentler, beginner-friendly option, and the lightweight texture means it won't feel heavy or irritating on skin.

If your skin is particularly reactive, it's worth patch testing first and building up slowly, starting 2 to 3 times a week before using it more regularly.

It's a thin, fluid serum, not thick or sticky. It absorbs quickly, leaving skin feeling nourished without any heaviness or residue, so it sits comfortably under moisturiser or makeup.