Launched in 2023, Korean skincare brand HWARANG draws inspiration from the “flowering knights” of the ancient Silla Kingdom, who embodied both beauty and strength. Rooted in the belief that a radiant body reflects a beautiful mind, the brand creates skincare that strengthens the skin barrier while encouraging mindful self-care. Using hidden gems of Korean nature such as Bellflower, Wild Hydrangea, and Omija, HWARANG combines efficacy with cultural storytelling to offer a more holistic, meaningful K-beauty experience.