MOEV Annurcatin™ Treatment (200g)

MOEV’s Annurcatin™ Treatment is a deeply nourishing, restorative hair mask designed to smooth, strengthen, and revive damaged strands from root to tip. More than just a conditioner, this intensive treatment acts like a serum for your hair – filling the gaps between rough cuticles, sealing in moisture, and transforming dry, frizzy hair into silky, touchably soft locks that radiate health and shine.

At the heart of the formula lies Annurcatin™, MOEV’s proprietary complex of Annurca Apple Extract and Biotin (Vitamin B7), clinically recognised by the Korean Ministry of Food and Drug Safety for its proven benefits in hair loss prevention and scalp health. The rare Annurca Apple, grown in the orchards of southern Italy, contains an exceptionally high concentration of Procyanidin B2, a potent antioxidant flavonoid known to promote hair growth, boost elasticity, and improve strand density. Working in synergy with Biotin, this blend helps fortify weakened hair fibres, enhance resilience, and restore a smooth, glossy surface to damaged strands.

Enriched with Amino Acids, the formula replenishes essential nutrients lost to heat styling, colouring, or environmental stress, rebuilding the hair’s internal structure and providing lasting protection. This micro-nourishing complex strengthens each strand from the inside out while maintaining flexibility and softness – helping hair stay strong, smooth, and resistant to future damage.

The hydrating gel-cream texture melts effortlessly into the hair, delivering rich moisture without heaviness or residue. Unlike traditional heavy treatments, it absorbs cleanly and evenly, leaving hair silky, detangled, and naturally voluminous. Even coarse or frizzy textures are instantly tamed, as the formula works to smooth cuticle roughness, seal split ends, and restore a healthy, light-reflective shine.

With every use, this treatment infuses your hair with renewed vitality, softness, and elasticity. It strengthens fragile strands, boosts manageability, and locks in moisture for long-lasting hydration and shine – all while maintaining a balanced, clean feel. The result is hair that looks visibly smoother, feels stronger, and moves with effortless fluidity.

Formulated without sulphates, parabens, silicones, or artificial colourants, and dermatologically tested for sensitive scalps, this clean, premium treatment offers salon-level results at home. Pair it with MOEV’s Annurcatin™ Shampoo for the ultimate strengthening duo that nurtures your hair from scalp to tip.

It’s Skin Cupid approved because…

…this silky, apple-powered treatment delivers professional-level repair – instantly smoothing rough cuticles, boosting strength and shine, and restoring vitality to every strand without heaviness or residue.

At a glance:

• Suits all hair types
• Minimises hair loss and breakage
• Boosts hair volume and shine
• Helps maintain a healthy scalp environment