Inspired by the ingredients that Koreans have been using for generations to achieve healthy skin, Banila Co’s focus is on “skincare for makeup” - products that keep your skin looking good in its own right, but also help it to form a good base for makeup. Their most iconic product is the Cleansing Balm Zero, available in a formulation that suits every skin type, which is sold once every 3.1 seconds globally. All of their Clean it Zero products use vegan-certified ingredients, and are free from parabens, sulphates, and phthalates.