{"title":"HOLY GRAILS (US)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur most-loved products, the ones customers restock and our team recommends on repeat. If you want reliable results with minimal guesswork, start here for the K-beauty staples that earn their place in every routine.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-glow-deep-serum-30ml","title":"Glow Deep Serum (30ml)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned to tackle dullness and pigmentation, BEAUTY OF JOSEON’s Glow Deep Serum is a powerful solution for clear, even, and glowing skin! Formulated with a massive 68.8% Rice Bran Water, a vitamin-rich ingredient that hydrates, soothes, and brightens the complexion, alongside radiance-boosting Arbutin, this serum helps to fade pigmentation, as well as suppress melanin production, preventing new dark spots from forming. 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Formulated with herbal ingredients, modelled after the traditional branch of Korean skincare known as “hanbang”, this serum is free of artificial fragrances and colours, alcohol, silicones, and essential oils - perfect for restoring radiance to every skin type!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eIt’s Skin Cupid approved because…\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e…this gorgeous serum is a popular choice for dry, dull-looking skin, boosting moisture levels and encouraging a natural, almost-shimmery glow.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eAt a glance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSuits all skin types, including sensitive skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eBrightens skin tone and fades pigmentation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eHydrates and softens skin, minimising the appearance of fine lines and wrinkles\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":40769746632894,"sku":"BEAU-SER-GLO-30-1","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/7676\/4606\/files\/BEAUTYOFJOSEONGlowDeepSerum_30ml.jpg?v=1760352073"},{"product_id":"skin1004-madagascar-centella-asiatica-100-ampoule-30ml","title":"Madagascar Centella Asiatica 100 Ampoule","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSay hello to soft, rejuvenated skin with SKIN1004’s Madagascar Centella Asiatica Ampoule! 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The showcase ingredient, Fermented Soybean Extract, is rich in proteins and amino acids that help to rebuild the elasticity that skin naturally loses over time; it also contains enzymes that inhibit melanin production, to reduce discolouration and encourage an overall brighter skin tone. Meanwhile, vitamin-rich Pomegranate Extract nourishes, hydrates, and calms inflammation, leaving skin moisture levels balanced and fortifying the skin barrier. The formula is also rich in natural AHAs, which work to exfoliate the skin, boost elasticity, minimise signs of ageing, and protect skin from free-radical damage. With a luscious, viscous texture reminiscent of snail mucin, this essence leaves skin soft and revitalised, with a fresh, healthy-looking sheen.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eIt's Skin Cupid approved because...\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e…you can see this product work its magic in real time - start massaging it into your face and watch in the mirror as it pulls the dirt and debris from your skin!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eAt a glance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSuits all skin types, including sensitive skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSmooths rough texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eBrightens skin tone\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eIncreases skin elasticity\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MIXSOON","offers":[{"title":"Default Title","offer_id":43585201242347,"sku":"MIXS-ESS-BEA-50","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/7676\/4606\/files\/18_c7a2fb65-e6b7-4beb-b3b7-027d7a5cff15.png?v=1774433408"},{"product_id":"anua-peach-70-niacin-serum-30ml","title":"Peach 70% Niacin Serum (30ml)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis beautiful flamingo-pink serum (a naturally-occurring hue from its ingredients) is glass skin in a bottle! 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This TIRTIR cushion foundation is renowned for its moisturising, high-coverage, and long-lasting formula, which uniquely incorporates air-layered powder to reduce excess facial oil and ensure a smooth, perfect-looking finish. It is also enriched with Niacinamide and Propolis Extract, which promote a brighter, more even skin tone, while collagen-boosting Adenosine works to minimise the appearance of fine lines and wrinkles. Leaving skin with a flawless semi-matte finish that lasts for 72 hours without touch-ups, it has the stamina to keep up with even the busiest Cherubs.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eIt’s Skin Cupid approved because…\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e…this TikTok-famous foundation not only offers coverage but nourishes and hydrates, helping your skin to glow with or without makeup.\u003c\/span\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-67dc1253-7fff-1e70-416c-23549232f7d1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eAt a glance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSuits all skin types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eControls skin oil levels\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" 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One of the brand’s signature products, this decadent shampoo blends nourishing ingredients with 6 different entrancing scents, ensuring your hair remains fresh and fragrant from morning to evening. The hero ingredients are highly-concentrated Honey and Macadamia Extracts, which work in tandem to moisturise, strengthen, and tame frizz - giving you the supple and sleek locks of your dreams after every wash. Behind the scenes, Plant-derived Surfactants and 44 natural extracts combine forces to provide effective cleansing and maintain scalp health. Its sulphate-free formula makes it suitable for Cherubs of all hair types, including dyed hair.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003eThis shampoo is available in the following 7 scents:\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCherry Blossom: Notes of freshly bloomed Cherry Blossoms and Raspberry pair with sweet Sugar to capture the fleeting moments of spring in this light, fruit-and-floral scent.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhite Musk: A cosy, close-to-the-skin scent, powdery Musk mingles with rich base notes of Amber to evoke both comfort and sophistication. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAmber Vanilla: Velvety Amber and warm Musk intertwine with creamy Vanilla for a moreish, gourmand scent reminiscent of caramel.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBaby Powder: Sweet Raspberry, warm Rose, powdery Musk and spicy Sandalwood combine to create a soft and clean scent befitting its name.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePink Grapefruit: A vibrant medley of Grapefruit, Peach and Pineapple notes leaves hair with an energising, citrus-tinged scent. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnglish Rose: Gentle, warm Rose unites with fruity Bergamot and earthy Cedarwood for a vibrant, velvety take on a classic rose perfume.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eYlang Ylang: Romantic and intense, the rich floral of Ylang-ylang comes sandwiched between Sandalwood base notes and Peach top notes for a scent to fall in love with. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlease note that there are 7 scents to choose from and the price shown above is for one shampoo only.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eIt’s Skin Cupid approved because…\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e…this delectable shampoo has won multiple awards in its native Korea for its clean, effective formula. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eAt a glance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSuits all hair types, including dyed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eStrengthens and moisturises hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eEncourages a healthy scalp environment\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-89f6012f-7fff-cd89-b2ec-83516dbcd805\"\u003eNote: \u003c\/b\u003eKUNDAL products are scented, and may not be suitable for those who are very sensitive to fragrance.\u003c\/span\u003e\u003c\/p\u003e","brand":"KUNDAL","offers":[{"title":"Cherry Blossom","offer_id":45315618963691,"sku":"KUND-HAB-HON-500","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"White Musk","offer_id":45315619094763,"sku":"KUND-HAB-HON-500-1","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Amber Vanilla","offer_id":45315619061995,"sku":"KUND-HAB-HON-500-2","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"Baby Powder","offer_id":45991774519531,"sku":"KUND-HAB-HON-500-3","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Grapefruit","offer_id":45315618996459,"sku":"KUND-HAB-HON-500-4","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"English Rose","offer_id":45315619029227,"sku":"KUND-HAB-HON-500-5","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"Ylang Ylang","offer_id":46018271838443,"sku":"KUND-HAB-HON-500-6","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/7676\/4606\/files\/9_a92fd270-0a6f-4cef-b0cc-ebc23febf10f.png?v=1773927685"},{"product_id":"anua-niacinamide-10-txa-4-dark-spot-correcting-serum-30ml","title":"Niacinamide 10% + TXA 4% Dark Spot Correcting Serum (30ml)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTackle stubborn dark spots and hyperpigmentation with ANUA’s best-selling Niacinamide 10% + TXA 4% Dark Spot Correcting Serum! This (naturally) brightly-coloured serum features 10% Niacinamide and 4% Tranexamic Acid to fade pigmentation and promote an even skin tone, resulting in a brighter, more luminous complexion. The powerful formula also includes 2% Arbutin to inhibit melanin production and prevent new dark spots from forming, while a Vitamin C derivative protects the skin from free radicals and improves dullness. Hyaluronic Acid and Ceramides offer thirst-quenching moisture and help to fortify the skin barrier. Its watery, gel-like texture is easily absorbed by your skin for a dewy finish and long-lasting nourishment, and is suitable for all skin types. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eIt’s Skin Cupid approved because…\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e…there’s not much this serum can’t do! Brightening, evening, hydrating - this multi-purpose serum is a viral sensation for good reason.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eAt a glance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSuits all skin types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eFades pigmentation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eTackles dullness\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ANUA","offers":[{"title":"Default Title","offer_id":45566850597099,"sku":"ANUA-SER-TXA-30","price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/7676\/4606\/files\/ANUA_Niacinamide_10_TXA_4_Dark_Spot_Correcting_Serum_30ml_new_packaging_2025.jpg?v=1760352238"},{"product_id":"deep-vita-c-capsule-cream-55g","title":"Deep Vita C Capsule Cream (55g)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWelcome to the next generation of Vitamin C creams with MEDICUBE’s Deep Vita C Capsule Cream! An immediate hit in the K-beauty world, exceeding 10,000 cumulative sales in just 2 months following its launch, this dual-function moisturiser helps to hydrate, nourish, and brighten dull and dry complexions with an array of ultra-powerful, reliably sourced ingredients and innovative skincare technology.*\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe key to this cream’s effectiveness lies in its Vitamin C capsules, made up of 50% Hippophae Rhamnoides Water, 5% Niacinamide, pure Vitamin C, and 5 Vitamin C derivatives. These powerful brightening agents are encapsulated in liposomes, which help to keep each of them all fresh until they have reached the lowest layers of the skin, where they work to improve skin texture, fade blemishes, even out skin tone, soothe inflammation, and fight visible signs of ageing. In fact, 18 human application tests have shown these capsules are able to brighten even dark freckles that are over 10 years old, as well as reducing freckle area by 12.9% after 7 days of use, and reducing the uniformity of freckles and blemishes by 18.2% after 4 weeks of use.** \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese vitamin capsules are suspended in a transparent gel, infused with Vitamin E, Alpha Arbutin, Bisabolol, and Ferulic Acid, to provide a further brightening boost, toning care, and an infusion of moisture. Boasting a moist, slightly oily, but non-sticky texture, this boba-pearl-style cream delivers a powerful dose of hydration and leaves skin with a slightly glossy finish. And, thanks to its hypoallergenic formula, Cherubs of all skin types can enjoy brighter, refreshed-looking skin with this gentle but effective cream!\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e*Based on MEDICUBE’s own mall sales volume as of April 2024.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e**Results excerpted from the MEDICUBE Vita C Capsule Cream Human Application Test Report.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003eIt’s Skin Cupid approved because…\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e…this cream gives skin an 34.8% glow boost immediately after application, and a 32.6% boost 24 hours after application!*\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e*Results excerpted from the MEDICUBE Vita C Capsule Cream Human Application Test Report.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003eAt a glance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSuits all skin types, including sensitive skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eTackles dullness, evens out skin tone, and fades hyperpigmentation with liposome-coated brightening ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSoothes inflammation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eProvides skin with antioxidant protection \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eFights visible signs of ageing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSoftens and hydrates skin with Vitamin E\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MEDICUBE","offers":[{"title":"Default Title","offer_id":46145156481259,"sku":"MEDI-MOI-DEE-55","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/7676\/4606\/files\/Medicube_Deep_Vita_C_Capsule_Cream.jpg?v=1773323969"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/7676\/4606\/collections\/pexels-greta-hoffman-9475320_2_copy_2_fbed7294-1ff2-4d2e-bc0e-c6e93ff2f669.png?v=1779896914","url":"https:\/\/www.skincupid.de\/collections\/holy-grails-us.oembed","provider":"Skin Cupid","version":"1.0","type":"link"}